Technology is now innovating new ways to view information. Technologies that once existed by themselves are now coming together as one. Television, communication, and computer industries are merging their technologies, and the result is interactive television. Large corporations are betting that if interactive television is offered to the public at a reasonable price, Americans will eat it up. However, interactive television will not be as lucrative for corporations as many of them think. It has a lot of interesting possibilities with a great deal of potential for advertisers. …
