Synopsis of a Current Business Research Paper: Direct-To-Customer Advertising of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion

Business Research Synopsis
Introduction
This research project paper discusses the Direct-To-Customer Advertising (DTCA) of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion. This synopsis defines the research, states it purpose, explains the problem, identifies the parties involved, and describes the methods used to conduct the research.
Definition of the Business Research and Its Purpose
The purpose of this study was to conduct an issue analysis of DTCA. It examined the development and growth, as well as the political, economic, and public health impact of DTCA em…