Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case Study:
Implementing a Customer Relationship Management Tool at ImageStream
ImageStream Internet Solutions, Inc. is a privately held company in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products are used by Internet service providers (ISPs), governments, schools, and businesses in more than 75 countries around the world.
The Importance of Customer Relationship Management
Frederick Reichheld and Thomas Teal, in their book "The Loyalty Effect" (1996) es…