Case Study on AOL and the Future of the ISP Industry

Introduction
The Internet and globalisation have redefined the way business gets done by erasing traditional boundaries of time, distance and geography to create new virtual communities of customers and suppliers, with new demands for products and services. The internet has transformed businesses and industries of the 21st century just like what electricity had done for the industrial revolution in the 20th century (Schwartz, 2000, pp68). E-Business is about business harnessing the power of the internet to create sustainable new business models to drive new opportunities (Gurley, 2000, pp82). Thus, e-business not only changes the way business gets done, but also constantly changes its own models to keep up with changing needs of the consumer.
Time Warner, formerly AOL Time Warner, formerly just AOL, began in 1985, founded by Quantum Computer Services to offer online services. From humble beginnings of only 500,000 members in 1993, it grew to over 9 million in 1997. AOL currently has over 34 million members worldwide and is widely acknowledged as the best consumer online service.…