The Change Diffusion Process: Why New Coke Was No Replacement

Running head: Why New Coke Was No Replacement
Why New Coke Was No Replacement
February 21, 2003
<Tab/>I was in the fourth grade when I made my first public appeal. I remember taking my allowance up to the Convenience store, just outside of our neighborhood, in hopes of purchasing two of my favorite things - A Hershey Bar and a Coke. After I picked up my candy bar I headed to the cooler to select a cold refreshing Coke. I looked and I looked, but could not find the red can with the white letters I was so familiar with...after a few minutes I asked the cl…