Defining Public Relations

Public relations are a process intended to influence the public's opinions and views. This includes ongoing activities to ensure that the company has a strong public image. The activities of public relations are useful in helping the public have a complete understanding of the company and its products or the services offered. Many times, public relations are conducted through the media i.e.; newspapers, television, magazines, etc. Public relations are often considered to be one of the primary activities included in business promotions. …