Marketing Communications Plan for Consumer Electronics

EXECUTIVE SUMMARY<Tab/>6
APPLE COMPUTERS<Tab/>6
MARKETING AND COMMUNICATIONS OBJECTIVES<Tab/>6
TARGET MARKET<Tab/>7
TACTICS<Tab/>8
ACTIONS<Tab/>8
SITUATION ANALYSIS<Tab/>9
HI-FI MARKET<Tab/>9
MARKET SIZE<Tab/>10
FUTURE GROWTH<Tab/>11
BUYER BEHAVIOUR<Tab/>12
DMU (Decision Making Unit)<Tab/>12
STARTER "PROBLEM RECOGNITION"<Tab/>12
ADVISER "INFORMATION SEARCH"<Tab/>13
DECIDER, PURCHASER AND END USER&…