The Target Market Segmentation

After conducting a research among a group of 50 working people the authors of the project have segmented the market and identified the potential customers as follows:
Knowing that the income per year of the respondents is not less than $1,500 and in some cases even higher, our service will be directed mainly to them. Prices will be set taking into account the factor that most of the people who are willing to try our service are able to spend not less that $7 each time they come. …