SWOT Analysis

A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weakness, Opportunities, and Threats.
Strengths
* We are a powerful retail brand. We have a reputation for value for money, convenience and a wide range of products all in one store.
* We have grown substantially over recent years, and has experienced global expansion
* The company has a core competence involving its use of information technology to support its international logistics system.(example, inventory tracking system)
* A focused strategy is in place for human resource management and development. …