Kmart Corporation: Seeking Survival In Changing Marketplace

Executive Summary
Statement of the Problem
How can Kmart Corporation remain competitive in the retail market?
Objectives
- To determine Kmart's strengths, weaknesses, opportunities and threats.
- To identify Kmart's customers, suppliers, competitors, new competitors and substitutes.
- To make a financial analysis on Kmart.
Recommendations/ Implementations
Kmart's technology has improved over the years however the high quality of technology today could make their world an entirely different place if they would invest. They could use it to account for all the products that are sold and ins…