Disney: Marketing Analysis

Table of Contents
History and Current Situation<Tab/>3
Marketing Mix<Tab/>4
The Macro Environmental Analysis<Tab/>8
The competitive environment<Tab/>12
Marketing Objectivesn<Tab/>13
International Operations<Tab/>17
Conclusion<Tab/>20
History and Current Situation
The Walt Disney Company started off on the dreams of one man, Walt Disney. He started the Walt Disney Studios in 1926 to make animated films for children but was not satisfied with his accomplishment…