Ikea as an Example of Entrepreneurial Business

INGVAR KAMPRAD AS ENTREPRENEURIAL BUSINESSMAN
Ingvar Kamprad's entrepreneurial nature emerges both in invention and innovation. He can be considered as a psychologist, designer and a businessman. Kamprad has created a new approach to perception of buyers. He generated the idea of customers equality in shopping. The simplicity, up-to-date date design and low prices of offering items attracted all classes of society. He has not created just a store with furniture, but also he tried to meet people's need by generating a place with freedom of choosing products in relaxing atmosphere. …