Integrative Case Study: Entrepreneurs

In order for any business to succeed, it is imperative for its leader to have, and then subsequently demonstrate, several important qualities. These include the ambition and drive of an entrepreneur, the ability to lead, organise and inspire, as well as the capability to recognise valuable commitment worthy of reward. Sarina Russo, a high-profile Brisbane businesswoman, and her rewarding career, encapsulate these qualities and serve to outline the benefits that an entrepreneur's motivation can produce.
Entrepreneur Extraordinaire.
Sarina Russo can justifiably be described as an entrepreneur. An entrepreneur is defined as "someone who is willing to pursue opportunities in situations others view as problems or threats" (Campling et al. 2004, p.242). When applied to business, an entrepreneur starts new ventures that introduce new products or new services to the market (Campling et al. 2004, p.242). Entrepreneurs are a valuable asset, as they allow for the global economy to develop, innovate and thrive. For these reasons, Sarina Russo's importance and contribution to society have proven to be of great value.
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