BMG Entertainment. Music Industry SWOT Analysis

SWOT Analysis and Recommendation if Music Industry
Strengths:
*First major record label to create websites branded towards different music genres.
First major record label to use downloading technology to promote sales of CD's and cassettes.
*Merged with AOL--AOL has the largest internet service provider in the industry.
*BMG was the largest music club in the world, and arguably the leader of the five major labels.
*BMG set up a series of websites dedicated to specific genres of music. These sites linked fans to the artist's websites, where they could download or purchase CD's.…