Is Business Bluffing Ethical?

Albert Carr stated that legality and profits are the only standard that people in business should follow. In Carr's article "Is business bluffing ethical?" he compared and found the rules of business to be similar with the rules of poker. In a game of poker, bluffing is a central part of the game and this is known and accepted by all the players. So bluffing in poker is not considered morally wrong. If in business everyone understands that bluffing is okay, should we still consider bluffing immoral? As a matter of fact, Carr also pointed out the moral rules in business are different with t…