Positive Deviance: Encouraging Social Change Through Passive Resistance

Deviance can be a powerful tool to encourage social change. Why does deviance encourage this change? I believe the answer is simple. Deviance sets in motion inside of everyone's head a thought process. People begin to think positively and negatively about what happened, especially when it is highly publicized deviance. Opinions are formed and about what has happened. People begin to debate with each other about who is MORE wrong.
For instance, its 7:50am and Bob an average working citizen is driving to work. Bob sees motorist after motorist get pulled over and issued a speeding ticket on a daily basis. Bob's thinks about this everyday when he sees someone getting another ticket. …