Case Study of Vail Ski Resorts

Adam Aron offered for the first time a set of 5 policy guidelines to divide the firm's strategic-action agenda. These guidelines sought to retain and buttress the firm's historical domain.
Over the year the original structure provide well for the previously firm. By 2000, their reorganization was almost complete. Containing a mix of structural forms including Functional hierarchy a product-line division and a partial matrix. Two structured components were put in place. Each resort was given separate production authority by a division COO. Each resort has a marketing manager. He reports through a partial matrix to the division COO and to the Vice President of marketing at the corporate level.
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