Leading Culture Change at Seagram

As people know Seagram, which is a diversified enterprise that succeeded in four global business segments: music, filmed entertainment, recreation, spirits and wines. Notwithstanding it have high reputation in that area; there still exist some potential pitfalls to retard the company's development. However, Edgar Bronfman who is the president and CEO of Seagram brought some new values and made them to play an increasingly central role in the company. Eventually, operating these new values have effected on the direction of Seagram's expansion.
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