Acer Case Analysis

Acer Case Analysis
Acer is a computer company with strong International sales and has seen tremendous growth over the past 20 years. They operate in more than 38 countries, and each business unit is operated as a decentralized strategic business unit. Acer's Canadian business had in the past served as an intermediation between Acer America to deliver products to Canadian distributors, but in 1996 Anthony Lin was chosen as general manager of Acer's operation in Canada, and his vision was to have a line of products sold to three different target groups - Business, Home, and non-profit. Prev…