Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes

Overview
The purpose of this study is to triangulate professional literature on online communication, scholarship on relational maintenance strategies and relational outcomes, and quantitative data to explore the potential of blogs as tools for public relations.
As the public relations professionals also have taken interest in relationships as the foundation for their work and have sought various ways to measure their contributions as such by Defining the terms of Relationship, Blogs, Organizational Blogs, and Market as Conversations.
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