Every society has mythology. In some societies, it's religion. Our religion is consumerism. Ellen Weis, San Francisco's Museum of Modern Mythology
Consumerism fuels the capitalist fire. In a capitalist society, the goal is to make money, by whatever means possible, exploiting whichever potential weakness that might exist. The human race is one with a wild imagination, and this wild imagination, though a great strength, can, like all great strengths, serve as a potential weakness.
It is our imaginations that advertising exploits, and it is our imaginations that religion and myth tradition…