An Effective Advertisement

The main picture in the Smirnoff advertisement is of the big bottle in a sad, dark room at one of the upper stairs of an apartment building. Inside the big bottle there are colorful balloons, drinks, and cookies. This advertisement is trying to make the people believe that when they have Smirnoff at home, everything is going to change, and the sad environment of the house is going to change to a cheerful party, and this drink is going to bring happiness for the people. This advertisement appeal to the need for affiliation and attention, because if people buy "Smirnoff", they would not be alone anymore, and their quite, sad home is gong to change to a joyful party.
The "Tanqueray" advertisement, presents a big green bottle, which covers the whole page. …