Aims and Objectives of "The Body Shop"

For this task I am required to identify my chosen organisations objectives and aims. My chosen organisation is The Body Shop, its objectives and aims are diverse compared to other businesses that are on the markets for expansion and profitability. In this task I am going to consider the most common objectives and aims, in doing so, I will compare its objectives and aims to other businesses.
Business objectives are the stated, measurable targets of how to achieve business aims. For instance, we want to achieve sales of £10 million in European markets in 2005. …