Application Log: Semiotics in Daily Life (Journal of Application of Communication Theories)

Cognitive Dissonance Theory
Festinger
Last summer I relocated from Barrie, Ontario to Sudbury to finish school. I had become involved with a male from Barrie and he wanted to move to Sudbury with me. Shawn had always worked construction and never had difficulty finding and maintaining employment in southern Ontario because of the rapid development and housing projects. He was very concerned about finding work in Sudbury as the wages for labor are not as high in northern Ontario. I had suggested that perhaps he could put down his hard hat and enroll in post secondary education. …