Graphic Arts & Advertising

Graphic Arts
Graphic arts is a general term for drawing and other techniques used to reproduce words and pictures. The techniques include block printing, engraving, etching, lithography, and silk-screen printing. Painting was once considered one of the graphic arts, but today it is generally considered a separate art form.
The graphic arts are used both commercially and in the fine arts. Commercially, they are used in advertising to prepare newspaper and magazine illustrations, posters, and brochures and pamphlets. …