Marketing and the Music Business

Jim Halsey and Joe Sugarman spoke with our class on February 12, tying together marketing and the music industry. Halsey has had a long history in the industry, specifically in country music, working as a booking agent, personal manager, publisher, and all around innovator. For the past 28 years he has been the manager for the Oak Ridge Boys. Sugarman is well known as an innovator himself. While Halsey succeeded in getting the first country music act on late night TV, Sugarman in a way defined late night TV himself. …