Nike versus Reebok

QUESTIONS:
1-What demographic and social and cultural trends in the U.S. and globally, should manufactures of athletic footwear recognize as they design their future marketing strategies?
2-Is it wise for a sneakers company to center its marketing strategy on a brand image built around endorsements by well - known athletes?
3-Which product-market strategy or strategies would you suggest that Nike pursue in order to maintain its leadership of the sneakers market?
4-What product - mix strategy should Reebok implement to challenge Nike?
1- Sneakers companies should understand consumer…