The basic meaning of a cult is the worship of a deity or the rituals of that worship. It has been used to refer to unorthodox or unconventional groups whose beliefs are different from the traditional religions of the society in which they exist.
Society and media has created many negative and positive meanings of the term. A positive meaning, which is rarely used, would be: worship; reverential homage rendered to a divine being or beings, or a particular form of system of religious worship, especially in reference to its external rites and ceremonies. …