Trinezza: Entering International Markets

Introduction.
This report is based on an interactive simulation about a company that wanted to expand into a new global market. The company is Trinezza and they manufacture a scooter called the Cynta. The idea of expanding into this new market was based off an experience the chief financial officer JoAnne Vallenari had while on a vacation to Setonia.
Trinezza had made the decision to enter the global market by license agreement with another company named Giabor. The Giabor Company had grown to a $36 million company in just a short time. …