Harper Collins Dictionary of Sociology. Ethnocentrism defines Ethnocentrism as "the attitude of prejudice or mistrust towards outsiders that may exist within a group (in-group) in relation to other (out-group)".... (Harper-Collin Dictionary of Sociology). There are three important levels of ethnocentrism: a positive one, a negative one, and an extreme negative one. The positive definition defines ethnocentrism as "the point of view that one's own way of life is to be preferred to all others" (Herskovits 1973: 21). There is nothing wrong with such feelings, because "it characterizes t…