"I know not everyone will like me, but this is who I am so if you don't like it, tough!"
-Britney Spears.
Unless you are living under a rock, you know who Britney Spears is.
She's the most famous 19 year old in the music industry. She has outsold and broken records set by artists years before she was even born. Her first record "Baby… One More Time" made her the youngest artist in Soundscan history to have a certified RIAA 12 times platinum record.
Every few days a potential star is launched onto an increasingly cynical music buying public. Manufactured groups and singers come and go with fashion, and few manage any sort of real, lasting success. Not so Britney Spears!
Britney's singing, dancing and natural stunning good looks made her the girl that every other girl wanted to be, and the girl that every boy wanted to be with.
Her records have sold and continue to sell millions of copies all over the globe, her singles are on high rotation being played constantly at radio everywhere, and her merchandising sales are going through the roof - there is nothing you can't buy without her face on it! Dolls, t-shirts, lunchboxes, pens, mugs and caps to name but a few. She is a phenomenon in all senses of the word, and a marketer's dream. …
