The Leading Hotels of the World Staying Comp... / ID: 258610

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Идентификатор:258610

Автор: Arturs Mons (14)

Оценка:

Опубликованно: 12.03.2018.

Язык: Английский

Уровень: Университет

Литературный список: 6 единиц

Ссылки: Использованы

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Содержание

Nr.	Название главы	Стр.
1.	Introduction	3
1.1.	Problem proposal	3
1.2.	Methodology	5
2.1.	Introductio	6
2.2.	Hotel Botanico & The Oriental Spa Garden’s organizaional structure	7
2.3.	Marketing mix of Hotel Botanico & The Oriental Spa Garden	9
2.4.	Analyse of the hotel’s value chain	17
2.5.	Employee satisfaction	18
2.6.	Customer satisfaction	25
2.7.	Porters’s 5 forces analysis of the hotel	26
2.8.	SWOT analysis	28
2.9.	Future proposal for Hotel Botanico & The Oriental Spa Garden	30
3.1.	Introduction	31
3.2.	Customer satisfaction	33
3.3.	Marketing mix of The Leading Hotels of the World	35
3.4.	Analysis of The Leading Hotels of the World’s value chain	37
3.5.	Porter’s 5 forces analysis of the hotel consortium	39
3.6.	PEST analysis of The Leading Hotels of the World	42
3.7.	SWOT analysis	43
3.8.	Future proposal and implementation for the association	46
4.	Conclusion	48
5.	Bibliography	50
6.	Appendixes	52

Фрагмент работы

CONCLUSION
The main thing Hotel Botanico & The Oriental Spa Garden is providing its customers is tranquillity, which is provided by a wonderful location. The hotel offers everything which the customer expects, everything is in close proximity of the hotel and there are personal service provided throughout the whole day so the customer wouldn’t feel that there is anything missing in the experience. The hotel’s wide rage of products and services which they can offer their customers is one of their many strengths.
Hotel Botanico & The Oriental Spa Garden is participating in many of the Leading Hotels of the World organised activities such as their loyalty program, booking possibilities and promotion activities. Hotel Botanico & The Oriental Spa Garden also do their part in promoting themselves, taking parts in many volunteering projects etc.
In quiet periods during the year, Hotel Botanico & The Oriental Spa Garden should consider thinking about new strategies to attract new groups of customers. In these periods management should focus more on attracting a younger segment which have a taste for luxury accommodation and high level of service.
The employee satisfaction analysis showed that employees in Hotel Botanico & The Oriental Spa garden are satisfied with the working conditions, the employees are very happy with the career development possibilities and the offered educational development opportunities., the hotel employees feel safe and comfortable in the workplace, while management help new employees to feel accepted in the company as fast as possible. They also mention that they are satisfied with their working hours and salary.…

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