That feeling of wanting and need is prominent in all of us. It could be the love from your family or friends, or just being around that "in crowd". Certain things make us feel that knowledge of being accepted. A movie will sometimes make us search for that one true love or influence us to get those new trendy jeans. We want to look a certain way and have that style our society idolizes; we crave it and strive for it. Advertising bombards us with images that coax us into a conformist viewing style. Targeting a certain age group is a key tactic when selling your product, especially when it comes to alcohol. These companies target the younger crowd, which means the underaged are influenced as well. …
