The biggest Under Armour partner is NBA player Stephen Curry, who is collaborating with this company for awhile now. And that was because Curry had an offer from Nike to have a partnership but they did not change the name in presentation that they showed to Curry and he was not happy and accepted Under Armour offer, despite the fact that he was one of the first players to partner up with this company in basketball industry. And the sponsorship helped the company boost sales by 40%. But Under Armour does not sponsor only professional athletes, they have a partnership with Dwayne Johnson that is called “Project Rock”.
Under Armour is affordable and accessible to any society, because of their cheaper price than their competitors. And the company is made their way from being the unknown company to being one of the top sportswear manufacturers of the world.
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