By Belinda Jacobs10LMFMiss Manaru30/12/03
Coursework 2
Aims, Objectives and Stakeholders
Every business has various aims and objectives in order to judge their performance and success. The objectives are specific while the aims are more general.
Aims
These express the long-term intention of the organisation to develop in a certain way. Their purpose is to create a common vision with everyone in the organisation. The corporate aim is effective because it recognises what lies at the heart of the organisations success.
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