This essay examines the evolving concept of beauty in the 21st century, focusing on the influence of media, technology, and globalization. It explores how social media platforms, fashion, and advertising shape contemporary beauty ideals, emphasizing the psychological and social effects on individuals and society. The work also considers the role of inclusivity, diversity, and the body positivity movement in challenging traditional standards. By analyzing cultural, technological, and social factors, the essay provides a comprehensive understanding of modern beauty ideals and their implications for self-perception, mental health, and societal norms.