Marks & Spencer
Resources, Capabilities & Competitive Advantage
Compiled for Paull Robathan.
Author: Kerry Sheehan
Monday, 02 February 2004
1EXECUTIVE SUMMARY
In the period up until the mid 1990's M&S had a market leading share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and create competitive advantage by:
*Empowering suppliers/manufacturers with design responsibility
*Closely managing supplier relationships
*Brand management
*Excellent customer service
*Excellent working conditions…
