So far these are the chapters which were the most important for me, because they made me to analyze if PR is the thing what I want to learn, because it gave me chance to look which are the main things I will have to do in this job and which are the qualities I must have to become great PR specialist. So I think that this is the book which everyone who wants to become a PR specialist should read, because there are many things we should know. And I think that I would have been put this book in my must – read list even if it wasn’t my homework.…