DaimlerChrysler AG - The Making of a New Transnational Corporation
Strategic alliances and joint ventures are the fashionable issues among the auto manufacturers because of the pressures of cost and global competitive. In the auto manufacturing industry, hundreds of partnerships and alliances have formed all over the world. The aims of cooperative arrangements are used for market entry and distribution networks, also, for creating joint R&D and manufacturing for benchmark competitors and future survival.
The merger between Daimler Benz AG and Chrysler Corporation was the biggest indus…
