COMPANY PERFORMANCE & MISSION
Taking over Riga’s consumers
No particular interest in the global market
Most unique place to get greeting cards
SWOT ANALYSIS
STRENGHTS
Creativity
Personal
Homepage/online shopping
WEAKNESSES
Inconvenience
Low productivity
OPPURTUNITIES
More material/ideas
Tourists/global market
Expanding
THREATS
Small market
Global competitors
Lost art
…
