The Merchants of Cool
"They don't call it 'human' research or 'people' research, they call it 'market' research."
Did the marketers in "The Merchants of Cool" get it right? Do they really know you? If MTV was really based on understanding you as a person, what would it look like?
Since the beginning of television, advertising has been a lucrative business. In the last 40 years however, teens have been the most sought out group to sell to. According to Erikson, we are in the identity vs. role-confusion stage of life, therefore, we will most likely buy whatever companies dub "cool" and "in…
