Culture is the complex of knowledge that people use to interpret experience and to generate social behavior. Culture is shared by organization, social classes, companies, universities. Through culture we form values and attitudes that shape our individual and group behavior.
To be succesful in business , one must understand the cultures of other countries and learn how to adapt to them.
Culture consists of several elements: language, religion, dressing, the relation of work to private life, roles of men and women in bussines, time etc.…
