Lately increasingly more people actually start to care about the conditions of those who have produced products they buy. It has even become a sort of consumers’ trend. Apparently this tendency has developed due to unlimited access to any kind of information.
Consequentially it is also profitable for industrialists as nowadays supply is so overfilled with everything that man’s mind can think off. And in order to keep up with the demand, business person has to follow the trends of consumers. Since coffee is the second most merchantable commodity in the world it is worth it to offer a consumer this good in ‘catching mode’. …
