8. Conclusion
The report analysed the main problem areas of M&S, starting by looking at the broader business environment and then focusing more on the organization itself.
By doing so the report highlighted potential risks first of all which were presented to the reader in more detail.
However, stressing which areas are most problematic for competitive advantage form only the basis for strategy development. Thus the authors combined their results at the end of the report to provide a list of useful recommendations which should help to regain sustained competitive advantage in the near future.
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