The market for sporting goods in Poland has been in a pattern of constant growth for the past few years and research has shown that the Poland population prefers U.S. brands of sporting goods due to the U.S. image. For this reason, Hockey Town USA, Inc. has decided to open a store in Poland, which in turn will give us the needed foreign market experience that will be beneficial in the future decisions to expand globally. Poland also has 40 million consumers making it the largest economy in Central Europe and it has a market larger than the Czech Republic and they are rapidly growing. …
