Background
Benetton Group S.p.A. was one of Europe's largest clothing brands in 1994, consisting of three main brands. United Colors of Benetton, which focused on men and women's clothing, was the largest of the three and comprised over 60% of sales for the Benetton Group. 012 United Colors of Benetton, which focuses on children under the age of 12, possessed 18.5% of sales. Sisley was the higher fashion brand in the group, though it consisted of less than 12% of sales.
Benetton products are sold in over 8,000 retail outlets, yet Benetton owns and operates less than 50 of these outlets.…
