Chapter 1
I/O psychology
-application of psychological principles to business and industry
-professional practical approach
First force
-Bryan
-looked at workplaces of people (studied telegraphers work)
-wanted not studying problems of industry but examining real skills as base to develop scientific psychology
2nd force
-Gilbreth
-Time and Motion studies- studying elements of human motion ("therbligs")
-to improve efficiency (desire of industrial engineers) and skills in the job
Walter Dill Scott
-power of suggestion - how can it influence peoples' behaviour
-wrote books about the need of psychology in advertising
-increasing efficiency by imitation, competiton, loyality + concentration
Frederick W. Taylor
-idea of work-rest to increase efficiency
-stressed on using of scientific methods to measure
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