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Change in Use of Technology
Nr. | Название главы | Стр. |
Executive Summary | 3 | |
Introduction | 3 | |
Selection of change | 4 | |
Perception and effects of technological change in Adidas | 4 | |
Discussion of technological change and its benefits to Adidas | 5 | |
Causes of the change in Adidas | 6 | |
External causes of organizational change in Adidas | 6 | |
Internal causes of organizational change in Adidas | 8 | |
SWOT analysis of Adidas | 9 | |
Resistance to Change faced by Adidas | 10 | |
in Adidas | 11 | |
Recommendation for implementation of technological changes in Adidas | 12 | |
Conclusion | 13 | |
References | 14 | |
Appendix (Poster Presentation) | 15 |
Change refers to the process of accomplishing business activities through altering the key components or strategies. This report is about “Change in the use of Technology” based on one of largest sportswear manufacturers in the world, Adidas that has strengthened its position through dealing with changes and serving the highest quality products. To motivate the employees to bring and practice the change in technology, Adidas arranged various noteworthy training sessions, programs, and seminars for clearing the queries of the employees and for making them skilled in technical fields. . The lacking behind growth and development of an organization is resistance to change. Being one of the most renowned brands, Adidas also face some resistances that include internal and external factors. However, applying appropriate motivational and facilitation and support strategy, employee engagement and participation along with effective communication among them will help in dealing with the changes.…
