The world is broken into two parts: developing nations and developed nations. Service marketing plays an important role in the economy of developed countries. Developing countries are generally closed economies and Service Marketing is a minimum.
The largest part of a nation's service sector is the government. The service sector accounts for more than 50% of economic activity in developed countries. Service marketing increases the service sector.
A service is intangible therefore service marketing is the selling of intangible products. Selling intangible products are much more difficul…
