INTRODUCTION.
Team Commander was tasked with providing a case analysis on Case 8, Kodak: Taking Pictures-Further. In doing so, Team Commander has provided a summary of the important case facts, current history and trends, strategic position, strategic plan, implementation plan, and the anticipated outcome.
Case Summary.
In the fall of 1998 Kodak entered the digital camera market. Their goal was "to change the clarity, usability, and life of Kodak moments- to make them bigger, better, and more enduring." …
